To create a brand strategy for Team GWS to help them narrow down the 20,000 name suggestions for the team – and develop a brand identity to launch the AFL’s 18th Club into a new market.
The insight
The Club vision is bold: to become a top quartile Australian sporting club.
The task ahead is enormous: to create a new following for a new code – by building a Club (& brand) that covers Greater Western Sydney, the ACT and Southern NSW. An area almost as big as France and as culturally diverse as Europe.
The solution
Tap into a community mind-set towards a better future. Bring optimism and excitement to the challenge ahead. Set a massive goal: to be football for the future.
Dare to think like Giants.
The new identity received a distinction in the global ReBrand 2012 awards.
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