Position a major new player in the market. After acquiring Tribeca and Finsia Education, Kaplan Professional – the largest private education provider in the world – became the largest provider of professional services education
in Australia. Yet their brand was
almost unknown.

Big means nothing unless you have
a strong position. After conducting workshops and focus groups nationwide, we positioned Kaplan Professional as the champion of professional education.

Place ‘driving ambition’ at the heart
of their business – and their new look and feel. We have translated this into their website, postgraduate brochure and launch events.