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The task
Position a major new player in the market. After acquiring Tribeca and Finsia Education, Kaplan Professional – the largest private education provider in the world – became the largest provider of professional services education
in Australia. Yet their brand was
almost unknown. -
The insight
Big means nothing unless you have
a strong position. After conducting workshops and focus groups nationwide, we positioned Kaplan Professional as the champion of professional education. -
The solution
Place ‘driving ambition’ at the heart
of their business – and their new look and feel. We have translated this into their website, postgraduate brochure and launch events.
Kaplan Professional


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Kaplan Professional workbook Kaplan Professional postgraduate courses brochure Kaplan Professional exhibition banners
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