Position a major new player in the market. After acquiring Tribeca and Finsia Education, Kaplan Professional 'the largest private education provider in the world' became the largest provider of professional services education in Australia. Yet their brand was almost unknown.
The insight
Big means nothing unless you have a strong position. After conducting workshops and focus groups nationwide, we positioned Kaplan Professional as the champion of professional education.
The solution
Place 'driving ambition' at the heart of their business and their new look and feel. We have translated this into their website, postgraduate brochure and launch events.
