Create an engaging and flexible new visual identity built around MLC's existing brand.
The insight
MLC looks after its customers' best interests and puts their money to work.
The solution
A fresh new look that places the MLC nest egg at the centre of everything the brand does, combined with bold use of typography. To bring this to life we produced brand guidelines, rolled out a visual identity system across various sectors and mentored MLC's in-house design team during the early days of implementation.
