Strengthen Stockland's brand. The trend to increasing transparency means that consumers want to know who stands behind their property development.
The insight
Stockland's highly engaged people drive their success. Here was our opportunity to reflect this culture in how Stockland presents itself to the world.
The solution
Bring the internal boldness into a new look and feel, but without changing the logo, and communicate this to all stakeholders. We also created a new brand architecture which gave a stronger and more consistent role to the refreshed Stockland brand across all projects.
