Reach new audiences for The Song Company's adventurous vocal music. Like most arts organisations, The Song Company had limited marketing resources to devote to achieving this.
The insight
Their music is breakthrough, world class and accessible, let's create a new identity that emphasises this.
The solution
A new logo together with a new look and feel which provides a platform for The Song Company to really stand out. We have also created the 2007 and 2008 subscription brochures and promotions. The new identity was merited in the global ReBrand 2008 awards.
