Take a fresh look at how the university brands itself in order to meet a changing market environment, paying specific attention to the logo and the brand architecture.
The insight
Position the university as a challenger brand one that boldly stands out from the more formal sandstone universities.
The solution
A new crest-like logo that retains the heritage of the existing crest but is more modern and iconic. We also created a new look and feel built around a dramatic photography style and simplified brand architecture. The new identity was incorporated into the 2007 Student Prospectus and 2008 faculty brochures and was merited at the global ReBrand 2008 awards.
The University of Newcastle logo
The University of Newcastle stationery
The University of Newcastle Central Coast Campus brochure
