Few people outside the brick industry had heard of the Clay and Brick Pavers Institute (CBPI) or its consumer facing brand Brick Homes. The CBPI needed to change its focus from a body that promoted technical standards to an active promoter of brick as a creative building material.
The insight
Brick is a contemporary and surprisingly adaptable building material.
The solution
A new name Think Brick Australia, that describes what the CBPI does and what it wants consumers to do. New branding and redesigned communications have successfully renewed interest in building with brick amongst architects, designers and consumers.
