Help Weight Watchers re-position the brand in Australia and broaden awareness of its new and interesting services, including online membership and one-on-one consultations in departments stores.
The insight
The Weight Watchers brand has an uplifting story to tell and the brand look and feel should reflect that. We need to make our message vibrant, positive and inspiring.
The solution
The logo didn’t change but we created a completely new look and feel that includes a more vibrant colour palette, illustrations, lively typography, upbeat photography and uplifting language to create collateral, posters and retail environments that stand out for their freshness and youthful appeal. The new brand look and feel was launched in February 2009 and is now being rolled out across the Weight Watchers brand.
RT @REBRANDing: Tax Institute in Australia @TaxInstituteOz moves its association forward with @principalsbrand - ht ... more...