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Principals was initially engaged to refresh the MLC logo. The task was to take an identified logo and ‘evolve’ it into something that is a symbol for protection and growth. This was achieved with a sensitivity to the past but with a significant degree of modernity. Through working on this project with Principals, MLC then engaged them to complete a full review of our corporate identity and a re-design of the substantial quantity of printed collateral that we produce. This has been an enormously successful and enjoyable process. Principals combined detailed understanding of our business with world-class design skills and sense of pragmatism. The core team in the agency integrated well with MLC’s own brand and design teams and the result has been very successful. |
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Principals created a new brand identity for the University of They consulted widely and smartly, which helped gain buy in for their strategy work. They have been great to work with, both in setting the strategy and in implementation. |