A one, two a one, two, three, four… If I had a hammer, I’d hammer in the morning, I’d hammer in the evening, even if the hammer was wrong. Enough said.

In advertising agencies, for example, the solution is usually advertising whatever the nature of the business problem is. Or take the humble parking space. If you see the problem as not having enough public parking spots in urban areas you are missing an important opportunity.

A start-up called ”Park at My House” gives drivers the chance to park their car in private parking spaces across the USA, Canada, Australia, NZ, the Netherlands and the UK by allowing home owners to rent out driveways and garages when they are not in use. Posting the availability of spaces on the website is free but the company takes 10% of any ensuing transaction. Urban congestion? Maybe they’ve nailed it!