Sparking Australia’s energy transition

Since 2000, the Moreland Energy Foundation has helped local Melbourne communities take action to reduce their greenhouse gas emissions.

But with the rising climate crisis they needed a brave new vision. It was time for the foundation to change—and transition into a national force as the Australian Energy Foundation, leading us toward “an equitable zero carbon future”.

We created a bold, smart and approachable identity to capture the foundation’s passion and commitment to a brighter future. The new look elevates the brand and brings its cause to the national stage—signalling change to communities, governments and businesses across Australia.

At its heart, the Bright Spark is a beacon for action, energising the brand and its people under one uniting symbol.