Experience a happier tomorrow.
Rest Super is one of Australia’s foremost superannuation funds with 2 million members and $50 billion in funds under management.
We took a human-centered design approach with members and non-members to better understand how super fits within their lives and what drives the decisions they make. This led to the creation of a new brand experience promise for Rest, based on keeping your super in good shape.
The new brand experience promise stimulated a review of their brand identity and the creation of a fresh, bright and new look and feel. And it’s evidence of their desire to provide leadership to their 2 millions super customers.
The core of the new brand identity is a word mark that embodies the sense of connection, care and empowerment that drive the new brand. It’s accompanied by a refreshing colour palette and tagline ‘together towards tomorrow’.