News
Principals' 30 for 30 Brand Grant
We’re marking 30 years of Principals by offering $30,000 of seriously imaginative firepower to an organisation ready to step up and use their brand as a force for positive change.
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Article
The value of pro-bono work
Moensie talks about the many ways businesses can give back, and why your organisation should (sometimes) work for free, in her recent article
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NEWS
30 years of independent thinking
Here’s to brilliant people, bold ideas, big thinking, lasting relationships and the next chapter.
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Article
How brands can connect with Gen Z – without sounding cringe
Gen Z is driving the trend of mass casualisation across society. But while every brand must respond to the shift from a formal to a casual tone, there is a line. Hayley Read explains how to walk it.
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Article
What makes shoppers truly loyal? It’s not price – it’s brand love
Kmart, Mecca and Bonds prove that the future of retail belongs to brands we love, Grant explains.
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News
Introducing our new specialist Consumer Brands capability
With the team from Davidson Branding now part of Principals, we’ve added a specialist capability in consumer brands.
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Latest opinions
The value of pro-bono work
