The REBRAND 100® Global Awards are the world’s leading and most respected recognition for effective brand transformations – the first and only competition of its kind. Given the quality of our competition, we’re overwhelmed by our 2024 results.

We’re honoured to have our work and our clients recognised amongst leading branding projects in over 63 countries worldwide. We are proud to yet again claim the title of the most REBRAND awarded agency in the Asia Pacific.

Best Of Award: Hamilton Airport

Continuing their winning streak, Hamilton Airport was awarded with a Best Of – one of only 8 in this category.

Since its launch in 2023, Hamilton Airport has swept the awards season, taking home Gold at the 2023 Transform ANZ awards and the Gold and Best in Class at the 2023 Australian Good Design Awards. We extend a huge congratulations to the entire team at Hamilton Airport, with a special mention to our cultural leads, Eugene Cara and Norm Hill.

Many brands have attempted cultural manifestation and failed. Without Eugene and Norm’s invaluable guidance throughout this entire process, we could not have delivered the project with the same level of authenticity. A triumph of a cohesive brand experience, Hamilton Airport has set the bar for cultural expression within the branding space.

Distinction Awards

We’re proud to share that Principals Good Ideas Foundation clients Biodiversity Council, Cure Cancer and Koala Life all took home Distinction awards this year, true to our mission of making brand a force for positive change.

Powered by warmth and inclusion, we brought the Biodiversity Council brand to life, connecting their broad audience to the pressing issue of biodiversity loss in an informative, constructive and action-oriented way.

Informed by client market research, we built a brand strategy framework that placed Cure Cancer’s unique position in the cancer landscape front and centre. Their revitalised identity prompts real, meaningful connections with their diverse audiences.

We created a distinctive brand identity that positioned Koala Life as clear, open and honest. Getting to the heart of who they are, their new brand identity is now embedded throughout the organisation, helping them reach further toward finalising their role, purpose and function.

Our clients Active Super and NAB also received Distinction awards.

Within 3 months of launching, Active Super’s youthful and optimistic rebrand turned member decline around and restored their net member growth.

By strengthening their current brand position as the experts in money and the bank that gets Australians, NAB’s rebrand brought new dynamism and greater flexibility.

Merit Awards

Globally, REBRAND awarded just 36 brands with Merit awards – our work being 6 of those.


Congratulations to our clients and everyone involved!

Brand Concept Video Recognition

Only 6 projects worldwide received Brand Concept Video Recognition in the 2024 REBRAND Awards, including 2 of our projects.


Check out these incredible brand concept videos (and all other incredible REBRAND awarded projects) on the REBRAND 2024 winners showcase.

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