December 15, 2020 — Podcast
This edition of Behind the Brand sees Principals’ Strategy Director Moensie Rossier chatting with Helen Bouropoulos, National Marketing Manager for Stride. We teamed up earlier in the year to deliver stride an entirely new brand – from the name right through to the look and feel. Helen and Moensie speak about the process, how Helen got buy-in to make such a marked change – and what she’s most proud of.