Branding across generations: does age matter?

First, it was Millennials. Now it’s Gen Z. Younger generations often get a bad rap. But is the difference between generations really that big? And does involving Gen Z colleagues help brands appeal to a Gen Z audience?

In this podcast, Josie Pereira is joined by Jordan Demetriou, Hollie Johnson and Charlotte Daraio to unpack the challenges and opportunities of helping brands connect across generations. They discuss the fine line between contrived and authentic, generational approaches to technology and the importance of genuinely understanding your target market.

From emojis to emerging tech, this episode explores how we can appeal to Gen Z. And what the world of branding can learn from Fleabag.

—

Don’t miss an episode. Follow our podcast, ThoughtBubbles, on Spotify.

—

Contact us to learn how Principals can make your brand a force for positive change.