Chronic uncertainty and the importance of an adaptive mindset

The AdNews end of year Perspectives, looking back at 2024 and forward to next year. Tim Riches, Group Strategy Director and Principal, shares his thoughts on the year.

If 2024 was about one big thing, I would say it was chronic uncertainty. That and the importance of an adaptive mindset.

For our business, which is nearly entirely project-based, we’ve experienced more exaggerated peaks and troughs across the year than usual forcing some tough decisions along the way.

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Read the full article on AdNews.

Tim Riches is Group Strategy Director and Principal at Principals.

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