Davidson Branding joins Principals, introducing specialist Consumer Brands capability

We’re excited to welcome 11 new faces into Principals. Led by Grant Davidson, the team from Davidson Branding are now fully part of Principals – ready to shape consumer brands that cut through the noise and forge deep emotional connections.

From category-defining icons to challenger brands making their mark, this new capability draws together our offers across insight, strategy, writing and design to deliver brands that become category leaders.

Interested in our work in this space? Jump over to our case studies.

And if you’d like to talk to our team, you can contact us here.