One thing everyone has in a pandemic is an opinion. But when you have the responsibility of managing and even improving your brand, it can be hard to find the clear and useful analysis you need. To help you emerge stronger, Principals has curated the best of publicly available tools, advice and help. These support and complement our Strategic Tools and Scenario Planning offer.
> Return to our COVID-19 Planning & Resource Centre
Impacts upon sentiment
This has been a financial crisis as much as a health crisis, with many people feeling more fearful of the long-term financial impact.
Impacts upon human behaviour, segmentations and personas
As values and behaviours shift, customer segments and spending habits could evolve post-COVID, as new attitudes become mindsets and new behaviours, ingrained habits.
Impacts upon organisational behaviour
By breaking out of rigid constraints, many companies have improved their ways of working, redefined their culture and developed new initiatives that could deliver value in the long term.
Brand investment arguments
Arguments for brand investment in a recession are strong. Neglecting your brand now is a costly error it could take years to recover from.
Actionable insights and frameworks
These frameworks and canvases are useful tools to create action plans, helping organisations move quickly to drive changes in the way they operate.