March 25, 2021 — Article
The brands that won the hearts of consumers in 2020 were the ones that stepped up, even when they didn’t have to. Those that didn’t are now lagging behind but it’s not too late to make a difference. So where should they begin?
Mary Winter uses qualitative research to provide insights into how to build a great brand in 2021 and beyond.
Read the article on WARC.