“The crisis we find ourselves in has torn the pleasure out of shopping for leisure and doubled the pain of shopping for the mundane. It’s only going to get worse if brands keep raising the white flag to Coronavirus. Zara is following Apple’s lead and totally shutting down its retail – and factory – network globally. Such measures may be necessary to protect staff and customers, but what are they doing to offer customers something positive and cheerful amidst all the bad news?”

As COVID-19 continues to impact on retailers, Moensie Rossier explores how brands can find new avenues to service their customers.

To read the full article, visit Marketing Magazine.