Latest thoughts & opinions

Google nabbed my agency’s name and originality died

Strategy, Thoughts

Cringe-inducing chatbots are the perfect example of why technology isn’t always the answer

Strategy, Thoughts

Before it was even launched, Amazon was already at the front of Australian shoppers’ minds

Strategy, Thoughts

BHP’s blobs were better, its new ‘anti-brand’ is devoid of personality

News

Government interference with iconic branding will make our institutions feckless

Culture

Can heritage fuel the reinvention of a brand?

Strategy, Thoughts