April 14, 2020 — Brand Alpha, Thoughts
Earlier this year, as luck would have it, Principals and The Navigators fielded a major new study of mainstream and luxury car brands, just before Holden’s collapse.
What lessons can the automotive industry learn from this? And can the loyal customers Holden left behind find a new brand to love?
Watch this video of key findings and please contact us if you would like further details.