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Illustration of a woman carrying a shopping bag with symbol of culture and climate spilling out, leaves, stars, globe etc.
Article February 19, 2026
The invisible influencers
A greyscale illustration of a man in a suit sitting on a sofa and holding a burning bank note
Article January 29, 2026
What retailers can steal from Diptyque
Bright coloured illustration of a group of people, one in the centre with a megaphone and two either side holding smart phones like they are filming or taking photos
Article January 23, 2026
Culture of cool
A dark, moody image of a home's front door lit up with Christmas lights
Article January 13, 2026
What semiotics teaches us about myth and good Christmas marketing
Principals branding agency logo formed from golden butterflies on a golden gradient background
News December 15, 2025
A dozen reasons to celebrate
An eclectic design combining an illustration of a customer holding shopping bags with a photo of inside a store, with pale pink and beige gradient and graphic lines
Article December 11, 2025
How Mecca 3000 captures Melbourne’s unique spirit
How attention to brands can accelerate value building by Charlie Rose - fractured buildings artwork
Article December 3, 2025
How attention to brands can accelerate value building
ThoughtBubbles podcast episode 4 "No grit. No pearls" cover art. An image featuring an abstract 3D glass design of the Principals logo on a purple background.
Podcast October 30, 2025
No grit. No pearls.