Scenario planning.

In these times of rapid change and rampant uncertainty, looking forwards has become something of a necessity. What will life be like in 2025 for a new generation experiencing the impact of such things as pandemics, climate change, biotechnology and cybersecurity, and what will brands look like in this world?

Scenario planning can help you prioritise investment, shape outcomes in your favour, leverage the things that are most certain and put in place insurances to protect yourself against possible undesirable scenarios.

If you’d like to talk to us about developing a tailored scenario planning approach for your organisation, please contact us below.

> Return to our COVID-19 Planning & Resource Centre

Corona chronology

What comes next? It’s a question more of us have been asking, more often, over the past months.

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Behind the Brand Ep 10:
Inside the futurist’s mind

This Richard Watson episode of Behind the Brand is a rare opportunity to deeply explore Richard’s insights into the impact of the crisis and what it means for business and brands – and society overall.

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What lies beneath: The big subconscious shakeup of 2020

Our insights director Mary Winter, shares her thoughts on how brands can use this as an opportunity to connect in ways they previously hadn’t.

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Contact us

If you’d like to have a conversation about how Principals might help you emerge from COVID-19 stronger, please fill out this form and the right person will be in touch.







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