It’s not business as usual.
So we’re here to help.

No one can say what the next year holds. But in these uncertain times, brands must endure and make the best of a bad situation.

Whether it’s adapting to new physical restrictions, tapping into the surge of creativity and innovation this creates, or finding new ways to meaningfully connect when our concept of personal interaction has been turned on its head.

In this spirit of resilience, we’re offering our support through strategic online tools that are genuinely useful. Your project can be done cost and time effectively – and of course, completely remotely.

To discuss, please get in touch with the contacts below.

> Return to our COVID-19 Planning & Resource Centre


Sounding board

Sometimes expert advice is what you need to make a tough call. Tap into the experience of Australia’s largest and most experienced brand strategy team – across insight, brand strategy, internal brand and communications.

Delivers: more confident decision-making though an expert ‘fireside chat’

Timeframe: immediate – ranging from 30 minute to 2 hours online sessions.

Contact: Tom –



Contact us

If you’d like to have a conversation about how Principals might help you emerge from COVID-19 stronger, please fill out this form and the right person will be in touch.

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