Overview

The healthy food market is growing and evolving fast. The interest in healthier food coincides with many factors in our society, from our desire to look and feel good, nutritional needs, food intolerances, sustainability and, of course, the impact of COVID-19.

The big question is, how does this affect the attitudes, behaviours, consumption and buying habits of Australian consumers? They are the ones driving the change, seeking healthier food options and making choices that inform how we produce, create, present and market healthy food.

The pandemic has given people time to consider their health and lifestyle choices. This reset has given rise to permanent changes that represent a seismic shift in the healthy foods market.

For FMCG brands, now is the time to leverage this shift and ride the wave of change towards healthy food choices. The changes we make as an industry today will ensure our current and continued success in the future.

To ensure no opportunity is missed, we have drawn on a collection of nearly 150 global and local reports, case studies, and insights from experts, including Mintel, Roy Morgan and Future Foods. Culminating in a curated report, highlighting six key consumer drivers for 2021 and beyond.

The Future of Healthy Food report uncovers long-term trends and the positive short-term impact of COVID-19, which will help inform future trends in the healthy food category.