Overview
By 2030, Gen Z will become the largest and wealthiest generation on the planet, reshaping the retail landscape in profound and permanent ways. Are you ready?
In this bold and insight-rich presentation, we unpack the paradoxical nature of Gen Z and decode what Australian retailers must do to thrive in this new era.
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What You’ll Learn
Hello Gen Z
Meet the generation that’s digital by default, socially conscious by nature, and paradoxically craving both convenience and connection.
Key Values, Beliefs & Behaviours
From fast fashion to ethical consumerism, buy-now-pay-later to mental wellness, this generation is rewriting the rules—and breaking all the old ones.
5 Future Predictions for Retail
Get ahead of the curve with bold predictions on social commerce, hyper-personalisation, hybrid experiences and more.
5 Actionable Recommendations
From AR-powered pop-ups to circular economy models, discover how brands like Nike, IKEA and Coach are winning Gen Z—and how you can too.
This presentation is essential for:
- Retail leaders, brand builders and marketing professionals
- Business owners targeting Millennials and Gen Z
- Anyone wondering how to remain relevant in the next decade of retail
“By placing Gen Z at the heart of our approach, we’ve significantly boosted demand and profits, propelling Coach to become the number one favourite handbag brand for US Gen Z.”
Todd Kahn, CEO of Coach
