In 2019, many of us were on autopilot. We went about our lives routed in routine making little decisions such as the brands we shopped with or the products we purchased with little change or thought as to why.

In comes a year of cataclysmic events: mega-bushfires, a pandemic and a recession.

Suddenly, everything is up for grabs.

Our insights director Mary Winter, shares her thoughts on how brands can use this as an opportunity to connect in ways they previously hadn’t. Read more on AdNews.

For more in-depth analysis that will help you emerge from the pandemic with strength, visit our COVID-19 Planning & Resource Centre