Experience
Insights | Brand Strategy | Experience | Employer Brand and Culture | Design | Brand Voice
Create meaningful and distinctive brand experiences
Bringing together CX, UX and HCD, we develop relevant, differentiated and inspiring brand experiences with you and your team. Working together, we’ll identify what your customers value most, then deliver it in a way that that lives up your brand promise. We co-create distinctive, memorable experiences designed to drive advocacy.
Our work focuses on both solving logical problems and making emotional connections. That way, your customers will experience the practical value of your offer but also feel inspired to act. All experiences have an emotional component. And we know how to speak to the heart.
We design for trust and engagement by:
- identifying your customers’ needs and pain points, and the jobs to be done
- Defining and redefining the problem to be solved
- Understanding the macro environment, including competitor analysis and industry trends
- identifying opportunities to help customers solve problems, navigate products and services more effectively, and take action.
We design online and offline experiences, and use an evidence-based model that allows us to deliver solutions rapidly:
Experience Design – using design thinking methodology, we combine design research and synthesis with our delivery capability in design and brand voice to rapidly prototype, test and build experiences.
User Experience Strategy – our research methodology allows us to create a complete picture of your current state whilst identifying the future state for your digital experience. Our approach is collaborative and often involves the creation of personas and journey maps, sitemaps, prototypes, and wireframes for testing and iterating based on user feedback.
User Interface Design – we bring our digital know-how together with brand identity and voice capabilities to create distinctive digital design systems, websites, apps, and portals that deliver on your brand strategy and values.