A voice that means business.

For over 194 years, the NSW Business Chamber has stood by businesses – untying legal knots, advocating for better conditions and helping them to grow.

As they look to help more people, the Chamber has been reborn as “Business Australia” – a free-to-join organisation that provides practical support and services to business owners everywhere. On the advocacy side of things, the Chamber will continue to lobby for and champion businesses across the state as “Business NSW.”

With this move, Business Australia welcome dozens of local Chambers to their community, giving their network fresh impact and influence. In combination with their bold new identity system and voice, Business Australia now has a confident public profile to help amplify the influence of every business owner in Australia.

Only a few months after the launch and the results speak for themselves. Increased brand awareness and consideration, ambitious national membership growth targets met, and nearly ten times the volume of website traffic.