Tea at 1,200 Metres
Discover Dilmah’s most exclusive estate
Dilmah is a globally respected tea producer, renowned for its commitment to Single Origin Ceylon tea, ethical sourcing and artisanal craftsmanship. Windsor Forest is one of Dilmah’s most exclusive private estates, producing rare, highly prized teas from the pristine highlands of Sri Lanka, at elevations between 914.4 and 1,219.5 metres. It needed a brand that could deliver an elevated, luxury tea experience for true connoisseurs seeking the very best the Ceylon highlands have to offer.
The challenge
We were tasked with creating a premium consumer brand that reflected the rarity, provenance and craftsmanship of Windsor Forest tea, while sitting confidently within the Dilmah brand portfolio. Balancing classic luxury cues with a modern sensibility, the identity needed to communicate exclusivity without feeling outdated or ornate, and it had to translate seamlessly across a wide range of packaging formats and touchpoints.
The insight
Windsor Forest’s rarity comes from its place as much as its name – a private estate, ethically farmed at altitude, where the finest leaves are still handpicked by artisans. We saw an opportunity to let that provenance speak for itself, building a brand language rooted in restraint and quality rather than ornamentation, so the luxury cues felt earned rather than applied.
The work
We developed a refined brand strategy and voice that positioned Windsor Forest as an exquisite, estate-driven tea experience. The visual identity blends timeless luxury with contemporary restraint, using a nuanced green-grey palette accented with champagne gold. A bespoke monogram was crafted as a distinctive brand asset, supported by considered typography and a sophisticated design system. This identity was rolled out across an extensive packaging range including tins, boxes, sachets and tea trolleys, ensuring consistency and premium presence in every cup.
The outcome
The result is a cohesive luxury brand that elevates Windsor Forest as a rare and highly desirable Single Origin Ceylon tea. The new identity brings clarity, distinction and sophistication to the range, reinforcing Dilmah’s commitment to quality, provenance and artisanal tea making.
