Make a bigger impact.
Monash is one of Australia’s world-leading Group of Eight universities – and it has a very interesting history.
The university was initially created for two reasons: to provide education for people who couldn’t previously afford it, and to conduct research that would make a real difference in Australia and the world. Today, you don’t have to look far to see the results of their achievements.
The brand idea, ‘make a bigger impact’, invites students and alumni to be part of this history. It inspired the new look and feel, language, brand identity – and the dramatic ‘M’ graphic that provides a backdrop for vibrant stories about people, achievements and the Monash of the future. Make a bigger impact is their claim for leadership in a very crowded sector.