Client
Pitcher Partners
Industry
Professional services
What we did
One team with purpose.
Pitcher Partners is an accounting business made up of six independent firms, each with its own unique character. Our challenge was to help unify the group with a strong purpose statement and compelling employee value proposition (EVP).
After a deep dive into the business, including a document review, competitor audit and online employee community, we developed a purpose statement, established culture pillars and codified the employee experience.
Then we brought the new EVP to life under the tagline ‘Lead your way’, creating a new employer brand identity, intranet hub, career site design, social templates, style guide and recruitment toolkit. The EVP launched with a multi-platform graduate campaign that included 20 different careers events.
With web traffic up 23% in the first month, LinkedIn engagements up 79% and a huge lift in applicants, over 60% in Melbourne alone, Pitcher Partners is building one strong, unified employee culture.
Transform Awards (2023) Gold – Best Employer Brand.