For life in motion.
Rethinking how we get from A to B with Placie.
Smartphones made apps our go-to when planning how to get from A to B. Placie was created to bring all of those apps together, so that users could compare, plan and pay for trips from the one place – and choose between saving money or time.
Carsales needed to create a brand that would capture the attention of an app-weary public. The first stop was finding a memorable name and visual identity that’s brimming with personality. And we took a digital-first approach to deliver a user interface kit for developers that ensured Placie could be adapted seamlessly across a range of digital platforms.