People. Power. Possibilities.

At a time of rapid and fundamental change in the energy system, Transgrid is providing transformational solutions to build a better power system for Australians. Transgrid needed to reset its brand to signal change, attract the best talent and energise its culture, while retaining the stature and trust of an organisation critical to keeping the lights on for more than three million homes and businesses. 

We developed a brand strategy, narrative and helped articulate values that capture what’s at the heart of the organisation, resilience, innovation and progress. The Transgrid brand reflects a leading organisation that’s powering progress, through people, power and possibilities.

Our flexible design system features an instantly recognisable symbol, representing an axis of endless possibilities and transformation. It conveys the humanity, technology and capability needed to drive a transition to a clean energy future, inside the organisation and outside.

This work complements our creation of a new brand for Transgrid’s commercial arm, Lumea.