From start-up to game-changer.
Xref created an automated reference-checking tool for the recruitment market. The innovation saves clients valuable time, and makes what can be a difficult part of the recruitment process much more efficient.
The insights they provide are intuitive and actionable, and help clients make smarter decisions. When they became a major player in a number of global markets, they needed a more compelling and distinctive communications strategy to match.
Everything about Xref comes back to simplicity – from the simplicity of their offer, to the ease with which it operates. And so, ‘Love. Simplicity’ became the driving force behind their new visual identity. It’s simple, fresh and it positions Xref as a confident leader in the sector.