Insurance. Superannuation. Utilities. It’s remarkable to think how little consideration we give to the brands that are responsible for so much of our monthly spend. Low involvement or low touch brands are often lumped into the category of ‘life admin’. And although they play a big part in our lives, they occupy a relatively small part of our thinking.

The question is, why don’t we seek them out or engage with them more often?

In this episode, Hamish Cargill talks with Tim Riches about why the brands selling such important products and services aren’t more visible to us, and how we can better recognise their value.


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