2023 was meant to bring back the fun times.
Virgin said ‘Bring on wonderful’ but the permacrisis continues.





Bush fires

Giant carpet snakes

Rising interest rates

Rising cost of living

Australia votes NO

The threat of recession

More wars


This has obviously all had an impact on the world of branding.

Uncertainty, reduced client budgets etc.


It’s no surprise many brands are still looking back to better times.


Read the full article on AdNews 

Martin Hopkins is Creative Director at Principals

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