January 8, 2024 — Article
2023 was meant to bring back the fun times.
Virgin said ‘Bring on wonderful’ but the permacrisis continues.
Giant carpet snakes
Rising interest rates
Rising cost of living
Australia votes NO
The threat of recession
This has obviously all had an impact on the world of branding.
Uncertainty, reduced client budgets etc.
It’s no surprise many brands are still looking back to better times.
Read the full article on AdNews
Martin Hopkins is Creative Director at Principals
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