Can backwards be bold for brands?

The pandemic has got Aussies feeling nostalgic for the past. Is it a bold choice for your brand to tap into this desire? Martin Hopkins poses the question.

According to the Australian Bureau of Statistics, in 2021, 365,480 new businesses were registered. That’s 365,480 new brand identities to be created.

As anyone who has attempted to start a new business will tell you, landing an identity is hard. Not just from the perspective of suitability and likability but also availability. The need for logos to work better in digital channels has made originality and distinctiveness even harder.

So how on earth are the next 365,480 businesses going to come up with their own unique and original identities?

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Martin Hopkins is the Creative Director for Principals Sydney.

Read the full article on Marketing Mag

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Contact us to learn how Principals can help make your brand make bold changes.