Capitalising on an unexpected consequence of COVID

Local governments can capitalise on some of the unexpected opportunities that COVID-19 has presented, writes Tim Riches.

One of the major side-effects of covid responses in Victoria and NSW is that people now know what an LGA is.

Residents are engaging more with their local area – even if by necessity. But with this knowledge comes a new expectation around council brands.

A strong local government brand can capture and express an authentic sense of shared local identity, supporting community engagement and improving participation in initiatives.

Consistent, contemporary branding across all services and assets will win local governments recognition for the value they deliver. When people identify and engage with their local government, trust will grow.

On the flip side, low impact, inconsistent, poor quality branding results in poorer community recognition of the value delivered and ultimately lower trust.

So how can you ensure your local government is putting its best foot forward and, ultimately, building trust?

Read the full article on Government News.