Behind the Brand 2: What Is Brand Experience?

In 2019, brand experience is a fundamental consideration for most organisations.

But the question remains: what is it? How does it differ from customer experience? And who in your organisation (or your agencies) is responsible for ensuring your brand experience delivers?

In episode two of Behind the Brand, Principals Director
of Experience Ash Mustchin lets us into his box of secrets. It’s an experience you won’t want to miss.