June 16, 2025 — Podcast
Gen Z is growing up – and growing in influence. They’re no longer just students on the hunt for discounts. They’re entering the workforce, starting families and fast becoming the wealthiest generation in history.
In this episode of ThoughtBubbles, Moensie sits down with Grant Davidson to explore the complex (and often contradictory) mindset of Gen Z.
Hear them discuss why this generation matters to marketers, how life-shaping events like lockdowns and digital saturation forged their values and why brands need to ditch the one-size-fits-all approaches.
You’ll learn why Gen Z defies assumptions, what they expect from brands (spoiler: everything, all at once), and how AI can help create the hyper-personalised experiences they demand.
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