November 10, 2021 — News
From the back of a climate crisis, the world plunged into a global pandemic. Add in Black Lives Matter, Me Too, cyber security issues and the financial insecurity of a global economy – it’s little wonder why the community is sensing a dystopian future.
Plus, with social media operating as an amplifier, brands can no longer manage issues out of the public gaze. Trust is becoming more important than ever before. But what does trust really mean? What specifically matters for your company? And what are your unique risks and opportunities?
To answer these questions and many more, our combined Insights and Strategy teams have developed a tool to help you understand, build and retain trust with the broad range of audiences you interact with.
After a meta-analysis of the factors that drive trust, we discovered the two core drivers: competency and shared belief. And we’ve developed a strategic trust framework that can define the unique competencies and beliefs that matter for your brand and stakeholders.