December 20, 2024 — Podcast
2024 was a year of peaks, troughs, and chronic uncertainty in the world of branding. Brands and agencies both had to adapt: learning to balance consistency with flexibility, simplifying strategies to deliver value, and revisiting big questions around tone, personality, and authenticity.
In this episode of ThoughtBubbles, Moensie Rossier and Hamish Cargill are joined by Tim Riches to unpack the challenges and opportunities that shaped 2024. They discuss the importance of fresh insight, the fine line between playfulness and authenticity and the key to more beneficial brand-agency relationships. Highlights include Jaguar’s rule-breaking moment (love it or leave it) and a bold prediction for 2025: the year of personality, as brands rise above the sea of sameness.
From AI hype to real-world connections, this episode explores what’s worked, what hasn’t, and how agencies and brands can move forward with confidence, clarity, and a renewed sense of self.
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