What all great stores have in common

“When retailers create environments that merely reflect the category they’re in, they end up looking and feeling much the same, which, from a customer’s perspective, is nothing remarkable. Only by understanding what people value about places and spaces can retailers demonstrate they really get their customers and make the experience a rewarding and distinctive one.”

Want to know what all great stores have in common? Read more from our Strategy Director, Moensie Rossier on Inside Retail.