Revitalising key brands

Part of The Arnott’s Group, Good Food Partners (GFP) is one of Australia’s leading producers of breakfast cereals, muesli, and nutritional snacks, including bars, popcorn, and extrusions.

Our consumer brands team worked with The Arnott’s Group to revitalise GFP’s key brands—Freedom, Messy Monkeys, and Sunsol. This was done through strategic rebranding, packaging redesign, and sharpening brand positioning. We also refreshed the GFP corporate identity, strengthening its core message of quality and enhancing both internal and external communication with a cohesive, modern design system.

These initiatives have helped The Arnott’s Group enhance the market presence and consumer appeal of its nutritional snack portfolio, positioning the business for continued growth and success in a competitive landscape.