Tackling Australia’s biodiversity crisis, together

Australians have a real love and appreciation for our nation’s unique flora and fauna. But too few of us appreciate how threatened our native species have become.

The sobering truth is that Australia’s biodiversity is in trouble. We’re losing our wildlife and habitats at one of the fastest rates in the world. But together, we can turn this around.

It’s going to take urgent intervention and coordinated action. Governments, businesses and citizens working together to reverse our extinction crisis.

That’s where the Biodiversity Council comes in. A new collective of scientific experts from 11 universities, Indigenous knowledge holders and philanthropists creating credible, actionable
solutions to the crisis.

As a trusted expert voice on biodiversity issues, the council will empower all Australians to act. And this inclusive spirit led us to a powerful brand idea – it’s up to all of us.

Once the strategic platform was set, we developed an identity to celebrate the beauty and diversity of Australia’s wildlife at risk. At the heart of this system are the building blocks of
life. A modular design that captures the vibrancy and variety of life in contemporary and colourful abstract forms. Fusing scientific credibility with natural wonder.