Since 1989, The Townsville Hospital Foundation has raised millions of dollars to improve equipment and services for North Queenslanders, but in such a competitive market, the Foundation was one of NQ’s best kept secrets.
The new brand strategy unashamedly embraces the strong parochial nature of North Queensland. And, in combination with the new name, reflects their passion for supporting the NQ community.
We brought it all to life with a story, written to articulate the foundation’s vital role, tug at heart strings, and attract donations.
Inspired by the iconic yellow shirts of our volunteers, the visual identity is heartfelt and full of life. Its sunshine and ocean palette is unmistakably NQ and the imagery showcases the locals whose lives the foundation have brightened.