From a national firm to a regional powerhouse.

Drew and Napier is one of Singapore’s largest law firms, and after 130 years in the industry, undoubtedly one of the most trusted. With plans to build on this reputation by forming a network of influential firms from across Southeast Asia, Drew and Napier prepared for a new evolution in their journey. Drew Network Asia – DNA – was born.

Having worked on the rebrand for Drew and Napier in the past, we came onto the project with a sound understanding of the firm’s elite market positioning. The challenge now was to open up this branding to a network of other high-calibre, blue-chip firms. We needed to create something that captured the impact of the existing Drew brand, without marginalising new partners. It needed to feel familiar, but also new and inclusive – a brand that could unify all the firms within it. 

We were able to create a fresh new brand for the network that feels unique and dynamic, while still capturing the essence of the original Drew and Napier. The DNA logo is simple and elegant, with a nod to its founding firm. The brand’s digital strengths shine on the new website, which we designed and built to function as an interactive network. The result is a premium brand that inspires potential partners to join – making DNA a regional powerhouse of experience and expertise in the industry.